PU label
About the Technique
A PU label is a modern and durable branding element made from high-quality polyurethane material. The logo can be applied through embossing, debossing, hot stamp or laser engraving, creating clean, defined and long-lasting details.
This technique is widely used in fashion, sportswear and accessories, where brands aim for a premium and contemporary visual identity.
Visual Result
The PU label has a smooth, soft-touch feel, while remaining stable and wear-resistant.
The logo can be raised, recessed or combined with printed elements, allowing stylistic variation from minimal and refined to more expressive and dimensional.
The overall impression is modern, elegant and seamlessly integrated with the product.
Advantages
- PU labels are resistant to abrasion, deformation and moisture.
- They retain their shape and integrity even with intensive use and repeated washing.
- They allow precise shaping and subtle relief, giving the logo character and sophistication without being intrusive.
- Suitable for both mass production and premium branded collections.
Suitable Products
- Caps, backpacks, bags and accessories
- T-shirts, polos and hoodies
- Jackets, streetwear and athletic apparel
- Workwear and uniforms
- Textile gift sets and packaging items
When This Technique Works Best
When the desired aesthetic is clean, premium and well-balanced rather than bold.
When durability and long-term brand presence are key priorities.
Environmental Aspects
Modern PU materials offer a lower environmental impact compared to genuine leather.
Their high durability reduces the need for replacement, making PU labels a more sustainable long-term option.
Why Choose GD novelty
At GD novelty, we pay close attention to the shape, depth and tactile quality of the PU label.
We tailor the relief, softness and finish so the logo appears precise, aesthetic and in harmony with the product’s design.
The result is a refined, durable and identity-strong branding element that enhances the value and personality of the item.
